About Us
Our Brand Story
Our Story
At Asili Atelier, we believe in the power of fashion to tell stories, celebrate heritage, and drive positive change. Our journey began in the vibrant heart of Kenya, where the rich tapestry of African culture and the beauty of sustainable living intertwined to inspire something extraordinary.
Founded by a passionate African fashion Enthusiast and advocate for eco-conscious living, Asili Atelier emerged from a deep appreciation for the artistry of African craftsmanship and a commitment to sustainability. We saw the immense potential in upcycling scrap fabric material often discarded and overlooked and transforming it into unique, Afrocentric fashion accessories. Each piece we create is not just a product but a work of art, echoing the rich history and diverse cultures of Africa.
Our name, "Asili," means "origin" in Swahili, embodying our commitment to staying true to our roots and preserving the authenticity of African fashion. "Atelier" speaks to our dedication to craftsmanship, where each item is meticulously crafted with love, care, and respect for the materials we use.
Vision
To be a one-stop-shop for unique afrocentric pieces and a leading force in sustainable fashion, celebrating African heritage through innovative, eco-friendly designs that empower individuals to express their unique identities and make a positive impact on the world.
Mission
To create and deliver high-quality, handcrafted fashion pieces that honor African heritage, promote sustainability, appreciate the artistry of African craftsmanship and inspire consumers to take pride in African roots while contributing to cultural preservation and environmental responsibility.
Values
- Authenticity
- We remain true to our roots, ensuring that every piece we create reflects the rich cultural heritage and authentic artistry of Africa.
- Sustainability
- We are committed to promoting a circular economy by upcycling scrap fabric, reducing waste, and minimizing our environmental footprint.
- Craftsmanship
- We ensure that every item is crafted with precision, care, and artistry.
- Empowerment
- We aim to empower our customers to express their individuality and pride in African heritage through unique, stylish fashion accessories.
- Community
- We believe in supporting local artisans and communities, fostering a sense of belonging and shared purpose in preserving and promoting African culture.
- Innovation
- We continuously seek innovative ways to integrate sustainability into our designs, ensuring that our products are both stylish and environmentally responsible.
Crafting Essence.
At Asili Atelier, every piece we create tells a story of transformation—of materials given a new life, of traditions upheld, and of a vision for a sustainable future. We invite you to join us on this journey, to wear our pieces with pride, and to be part of a movement that values authenticity, craftsmanship, and the beauty of African fashion.
Together, we can celebrate our heritage, honor our environment, and create a lasting impact, one upcycled fabric at a time.